Petit-pura fashion has gained a huge following among Japanese students and families, regardless of age. “プチ(Petit)” means “little” in French and “プラ(pura)” is an abbreviation of “price”. Stores that sell such clothes are called “プチプラファッション (petit-pura fashion)” in Japan. Nowadays, functional and stylishly designed clothes that you can purchase at reasonable prices are very popular in Japan. Recently, two types of Japanese fashion have been gaining popularity among both Japanese people and people all over the world, “プチプラファッション(Petit-pura fashion)”, and “セレクトショップ(Select shop)”. The peak for summer sales in Japan is from late June to mid July. Besides these two major sales periods, the first week of January(for holiday shopping and the famous lucky bags) and Golden Week(for spring sales) are also good times to go shopping. The best time of year to go shopping is either December or January, when most Japanese stores have their winter sales. Japan has a reputation for being expensive, but despite this, there are some ways to save a few yen and shop cheaper. When you are an overseas resident, also make sure to ask for the tax-free shopping options! As an international tourist you can save a great amount of money shopping tax-free. In Japan it is not common that the store will allow you to return your purchased goods. Lastly, always try to check the return and exchange policy of each store. So when you are finished trying on clothes, the staff and other customers would appreciate it if you returned the clothes to them. When you are done, it is considered very rude to leave clothes in the dressing room. Woman are also asked to cover their face with a white sheet to prevent makeup from ruining the clothes. Next, when you want to try on clothes, be aware that it is super common to take off your shoes in the dressing rooms. When you hit the shops, staff generally follow you around, but don’t worry this is normal in Japan! They are trying to bring you impeccable service so don’t get uncomfortable and feel free to ask them anything you might be wondering. Typically, Japanese clothing is smaller, so pay attention to the length of sleeves and trouser legs and the so-called ‘Asian fit’. The first thing you will notice, or maybe the second thing after the style here, is that the sizes can differ a lot from other countries, especially if you come from a Western country. But before going on a shopping spree, let us explain a little bit about shopping in Japan and how it might differ from shopping in your home country. Whether you are looking for cheap, functionable clothes, limited designer items or something super kawaii, Japan has got you covered. Japan is one of the biggest fashion hubs in the world and definitely has something to offer for everyone.
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