![]() And while that can be annoying for an individual, it can be deadly for a business. People who have names that are long, hard to pronounce, or difficult to spell tend to get tired of it. Choose a name that people can spell and pronounce When you’re searching, be sure to check alternate spellings and abbreviations. Patent and Trademark Office database for names that have been registered as trademarks. You can start your investigation by doing a general Internet search for similarly named businesses. But even if that doesn’t happen, you want your business to have its own brand and identity, and being confused with a competitor is seldom a good thing. For example, if there’s a “Blue Horizon Hair Care” in your town, you shouldn’t name your business “Blue Horizon Nail Spa.”Īt worst, the other business could accuse you of trademark infringement, and you could find yourself fighting a lawsuit. Avoid business names that could confuse your business and another similar type of business in your geographical area. While you’re looking for a unique name, keep your eye out for competitors that are using names similar to the one you want. Don’t pick a name that’s too similar to a competitor’s name If you’re not ready to form your entity yet, nearly all states allow you to reserve a name, or you may be able to register your business name as a trade name or DBA. ![]() Most states allow you to search registered business names online to see if the name you want is available. You can find your state’s naming guidelines on the website of the state agency that handles business filings. For example, you’re not ordinarily allowed to use the word “bank” unless you’re a financial institution. Your state may also have a list of names that you’re not allowed to use. If you do set up a corporation or LLC, you may be required to place a business name identifier such as “corp.,” “inc.” or “LLC” after your name. In some states, you also can’t use a name that is deceptively similar to another business entity’s name. If you plan to form a business entity such as a corporation or limited liability company, your state’s laws will restrict you from using a name that another business entity in your state is already using. Your business name will be with you for a long time, so it’s important to carefully consider your choice before you invest in starting a business entity, setting up a website, and creating signs and other promotional materials. A good name will reflect your business’s identity and goals. You may even have chosen a favorite.īut naming your business involves far more than just thinking of a name you like. You probably have lots of creative ideas for your business name.
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